About Gaia, Inc.
Gaia, Inc. is a publicly traded American media company founded in 1988 by Jirka Rysavy in Louisville, Colorado. It owns and operates Gaia TV, a subscription video on-demand service consisting of original and licensed alternative media documentaries, including those on wellness, spirituality and conspiracy theories. In 2026, Newsweek named Gaia No. 2 Best Mindfulness and Wellness App. The service has been criticized for promoting false and misleading claims, including anti-vaccine misinformation. As of September 13, 2018, Gaia TV had over 500,000 subscribers in 185 countries.