About Harley
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following.
2BB score and signals
Harley’s current 2BB score is 58 out of 100, built from the signal categories below.
| Signal | Score | Reading |
|---|
| Activity | 56 | Moderate |
| Momentum | 41 | Stable |
| Financial strength | 49 | Normal |
| Quality | 100 | Very Strong |
| Risk | 36 | Low |
Company facts
| CEO | Artie Starrs |
| Headquarters | Milwaukee, Wisconsin, United States |
| Founded | 1903 |
| Employees | 5.5K |
| P/E ratio | 16.08 |
| 52-week range | $17.09 – $31.25 |
Recent earnings
| Report date | EPS actual | EPS estimate | Revenue actual | Revenue estimate |
|---|
| 2027-02-08 | — | -0.7535 | — | $580.74M |
| 2026-11-02 | — | 0.4488 | — | $1.07B |
| 2026-07-23 | — | 0.635 | — | $1.18B |
| 2026-05-05 | 0.3 | 0.2685 | $1.06B | $1.02B |
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